Earlier today, ITV launched an entire re-brand of its channels and programmes which included ITV News from ITN. I worked with ITN’s in-house computer graphics department to create the virtual newsroom space that can be seen beyond the glazing of the virtual set. Although I have produced designs for VR sets before, these digital sets are probably the most integrated project that I have worked on to date and it’s been quite inspiring to explore the possibilities offered by this kind of technology.
The whole design package is very much a team effort. The VR studio/set was produced in-house by ITN, based upon designs by BDA. The VR newsroom was produced by me and designed in conjunction with BDA who produced the initial design concepts. The overall brand re-design is by Lambie Nairn.
The version shown here is for day time bulletins, there’s an alternate version for use on night time broadcasts.