Sony Intelligence Gathered TV ad.

A TV ad for Sony caught my eye recently because it features scenes within a control room, a constant and necessary component in my designs for TV studios. The ad, part of a wider, Skyfall related campaign by Wieden + Kennedy, Portland   is designed to showcase Sony’s technology, particularly their Bravia screens. The space itself is simple in terms of its design and detail, but makes maximum use of minimal lighting and the quality of the surfaces on the walls and floor. A desk, five Eames chairs and a chandelier comprise the only non-tech, and therefore non-Sony objects within the scene.

The chandelier is a nice touch. It is anachronous and indulgent and within the world of Bond suggests a villain! The four chairs positioned below the screen seem unnecessary and detract from the power of the main desk and its occupant. Is the woman the boss, or one of the minions forced to hot desk on the bench below the wall of intelligence on display?

2 Replies to “Sony Intelligence Gathered TV ad.”

  1. Wonderful blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost on
    everything. Would you suggest starting with a free
    platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any tips? Thanks a lot!

    1. I started out with a free blog on WordPress.com, then after a while moved everything over to a self-hosted blog using the free WordPress software from Worpress.org.

      Go with whatever you feel works best for you in terms of what you want to do with the blog, how confident you are and your budget. If you aren’t 100% sure yet, a free one on WordPress.com is just fine.

Comments are closed.