A TV ad for Sony caught my eye recently because it features scenes within a control room, a constant and necessary component in my designs for TV studios. The ad, part of a wider, Skyfall related campaign by Wieden + Kennedy, Portland is designed to showcase Sony’s technology, particularly their Bravia screens. The space itself is simple in terms of its design and detail, but makes maximum use of minimal lighting and the quality of the surfaces on the walls and floor. A desk, five Eames chairs and a chandelier comprise the only non-tech, and therefore non-Sony objects within the scene.
The chandelier is a nice touch. It is anachronous and indulgent and within the world of Bond suggests a villain! The four chairs positioned below the screen seem unnecessary and detract from the power of the main desk and its occupant. Is the woman the boss, or one of the minions forced to hot desk on the bench below the wall of intelligence on display?