With virtual set design, it pays to hire a professional

If imitation really is the highest form of flattery, what should we make of it when, in addition to the imitation being embarrassingly poor, someone is trying to profit from it?

turbosquid
A poor quality, knock-off “Virtual News Studio” model for sale on Turbosquid.

Recently spotted for sale on Turbosquid, is this tacky imitation of the ITV News set. Rather than pick the fake apart, I’ll just include a comparison shot (below) from the actual ITV News set, designed and prepared by a team of dedicated and experienced professionals.

ITV News virtual set
The ITV News virtual set. An original set, prepared by a team of highly experienced designers (Lightwell, BDA/Jago Design/Lambie Nairn) together with a fantastic client, ITN.

The one detail I will mention is that the fake model uses 10,000 polygons, whereas the original newsroom model uses only 62 polygons, incorporates pre-baked lighting textures, and can actually function as a virtual set within VizRT – just one of the multitude of reasons why it pays to use a professional.